Colors, we’ve seen before, quickly convey emotions and affect people’s moods. Whether you’re choosing paint for a room or are designing a presentation, this Psychology of Color chart, which matches specific Pantone colors, can come in handy. Whether you’re putting together a portfolio web site or just slapping together some slides.
Created by the Carey Jolliffe Graphic Arts agency, the chart covers a wide spectrum of colors (not just “green” for example, but ten shades of green/green-blue). It identifies the positive connotations for each color and, where applicable, negative ones too. Here’s the full chart: