Online ads have assaulted users for the last time. But what kind of Internet is it creating?
The Internet has always presented many opportunities for advertising, which can be very much trial and error, says blogger Jason Kottke.
There have been attempts in the past to gently change the state of Internet advertising. The “Do Not Track” browser function was a first attempt at having a dialogue with companies. It was a way to notify businesses some users would rather not be tracked (please and thank you). However, the request fell on deaf ears — nothing changed. Since then, more efficient tools have been developed allowing users to block information-accessing scripts altogether.
People are sensitive about their information, and they should be — it’s personal. Americans don’t want their personal information sold, traded, and misused.
Recent ad-blocking software has empowered users, giving them some leverage to be the changes they want to see in the industry. The trading of information should be a negotiation, not a business based in stalking.
So how should the future of advertising look? Searls suggests intentcasting. Learn what he means in this video: