The New Creatives Report
The data points referenced above come from a study commissioned by Adobe, produced by research firm Edelman Berland and conducted as an online survey among a total of 1,048 US creative professionals and 535 students of creative disciplines. Data was collected May 12-21, 2014 by Edelman Berland. The margin of error at the 95% confidence level for the Pro sample is +/- 3.1% and +/- 4.2% for the student sample. For more information and graphics on the research results see the New Creatives infographic, Adobe Voice piece, and the two reports: adobe.com/go/newcreativesreport and adobe.com/go/newcreativesstudentreport.