It turns out that it does exist: a magazine that prides itself on not altering their models’ faces or bodies in Photoshop. Verily is a fashion and lifestyle magazine aimed at women 18 to 35, and even though that is prime demographic territory when it comes to Photoshop use, the whole purpose of the magazine is to at least begin reversing this trend.
According to the Huffington Post, which first took notice of the young magazine last week, there is a strict no-retouching policy in place at Verily. Their mandate:
Whereas other magazines artificially alter images in Photoshop to achieve the so-called ideal body type or leave a maximum of three wrinkles, Verily never alters the body or face structure of the Verily models.
The magazine intends to celebrate real women, whose “crows feet, freckles, or less-than-rock-hard body, are aspects that contribute to [their] beauty and should be celebrated — not shamed, changed or removed,” Verily’s Ashley Crouch told HuffPost.
This no-Photoshop approach goes hand-in-hand with one of the magazine’s taglines:
“Less of who you should be, more of who you are.”
To find out more about Verily and their drastically different approach to the modern-day women’s magazine, head over to the magazine’s website by clicking here.